You sent the estimate. They said they'd think about it. That was five days ago.

The AI handles it. If the customer says “it's a bit expensive”, the system can respond with your configured alternative — a lower-scope option, a payment plan mention, or simply a soft push (“We can also start with just X if that works better”). You control what alternatives the AI offers. If the conversation goes beyond that, the AI alerts you with full context.

No. We write every message in your brand voice with personalisation — the customer's name, the specific service, and your business name. They read like a human follow-up, not a marketing email. Open rates for SMS follow-up in home services run at 82% vs 31% for email — we default to SMS unless you prefer otherwise.

The AI detects when a customer says they've gone elsewhere and stops the sequence. No more messages are sent. The lead is flagged in your report as “lost — competitor” so you have the data.

Yes. Google's guidelines explicitly permit asking customers for reviews — the prohibition is on offering incentives for positive reviews or filtering who you ask. We send review requests to all customers after job completion, which is fully compliant.

Follow-up improvement typically shows up in the first month, you'll see unbooked estimates converting that previously would have gone cold. Google review accumulation compounds over 60–90 days. By month three, most clients have 30+ new reviews and a measurably improved local search position.